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Juul Labs: $438.5m Settlement in Youth Marketing Probe | E-Cigarette Industry

In a significant development, Juul Labs, one of the leading e-cigarette companies in the US, has agreed to pay $438.5 million (£380 million) to settle a probe into its advertising practices targeting underage buyers. This settlement, reached with over 30 states, imposes marketing restrictions on Juul, including a ban on the use of individuals under the age of 35 in its advertisements. The company’s marketing…